Contact Neighborhoodnow, Inc. and Girl Friday Virtual Marketing for event and ticket information.
Thursday, November 19, 2009 from 10:00 AM - 10:00 AM (PT)
How to Navigate the Maze of Online Marketing:
A Toolbox for Success
Twitter. Facebook. Social Media. Blogs. Search Engine Optimization... Let's face it...for most business owners, the new world of online marketing technologies is intimidating and overwhelming.
You've heard about it, you might have even have tried to figure this stuff out on your own - but you don't have the time, you don't have the resources and you don't know why it matters to you. Right?
Wrong. The majority of your prospects and customers are ALREADY using online tools EVERY day to find information, to engage in a conversation, and to make a purchasing decision. In fact, 98% of buying decisions today involve some form of online search or inquiry. And if you're not there - where the conversation is ALREADY happening - then your competitors are - and that's who your customers will find. And: an overwhelming 93% of social media users expect companies to have an online presence. What's yours?
If you still don't have an EFFECTIVE online presence, are unsure of whether your online marketing techniques are working for you, or need to know how to create an effective online marketing strategy - then this Online Marketing Workshop Series is a must for you.
A Workshop Series for Small Business Owners, Professionals and Entrepreneurs
NeighborhoodNow.com Founder Roohi Moolla, and Girl Friday Virtual Marketing Founder Elaine Lucia are combining their 40+ years of Online Technology and Marketing experience to bring you a Powerhouse of Professional Knowledge and Tools that you can implement IMMEDIATELY to create a successful Online Marketing Strategy (read more about Roohi and Elaine below).
In this 3-part series of workshops, we'll walk you through the process of creating and implementing an Online Marketing Strategy suited specifically to your business - and we'll make it painless, simple and effective.
We'll help you navigate the maze of Online Marketing Tools that are on the internet today, including your Website, Social Media tools (Twitter, Facebook, YouTube, Yelp and LinkedIn), Blogs and eNewsletters, Online Articles, eZines and eBooks, Search Engine Optimization and Rankings including Pay-per-Click and Google Adwords and more. AND - we'll work WITH you to select those tools best suited to promoting YOUR business, show you how you can easily incorporate simple marketing steps into your schedule and teach you how to turn online prospects into real paying customers.
At the end of the Workshop Series, you'll have:
1. A solid understanding of why you need to use Online Marketing Tools for your Business
2. The right mix of Tools to attract prospects and customers for your business
3. How to implement those Tools easily and effectively
Each Workshop includes a Training Session, followed by Lunch and a Question/Answer Session, where you can finally get answers to your own questions about Social Media, Your Website's effectiveness etc.
Workshop 1: Thursday, November 5
Navigating the Maze: Which Online Tools Do You Need for YOUR Business?
• Intro to Online Marketing: What exactly is it? We know, and we'll tell you. Take away solid facts, and a list with links and resources.
• An A to Z of Online Marketing Tools: We'll show you the best and the most effective. Take away a glossary of terms and definitions..
• Your Online Toolbox: Complete your Business Profile and we'll use it to help you figure out which online tools are right for your business and your goals.
Take away: Your own Online Marketing "Toolbox."
Workshop 2: Thursday, November 12
Stake Your Claim: Determine Your Best Online Presence: Website, Blog, E-commerce?
• What makes a good website? What's better for your business and goals? We'll tell you which type of site you really need and why.
• Starting Over? We'll tell you what you need to know and the steps you must take BEFORE investing time and effort in a website that gets no visitors and no customers. We'll help you turn your website into an effective and dynamic marketing tool that WILL attract prospects, leads and customers.
• Work with What You Have: Complete a Website Health checklist so you can find out if your website is really working FOR you and what to do to get it into shape.
Take away: The Key Factors to an effective Online Presence.
Workshop 3: Thursday, November 19
Raise Your Banner High: Drive traffic and customers to your site with Social Media
• Twitter: What exactly is it and how does it work? Is it right for your business? We'll help you figure it out and tell you how to get started.
• Facebook: Should you use the most popular social media tool? How can your business benefit?
• LinkedIn: Professionals use this for networking. Can you use it for your business? If so...how?
Take away: A Roadmap for an effective Online Social Media Strategy
Workshop Schedule:
10 am - 12 pm: Workshop
12 - 1 pm: Lunch (provided) PLUS Questions/Answer Session
Cost:
$95/workshop; OR
$240 for all 3 workshops ($80/workshop) if you pre-register by November 2nd
- use discount code WSALL3 on the 3rd workshop to receive your discount ($45 value)
Workshops are limited to just 16 spaces. Register Now to reserve your seat.
EMAIL: info@neighborhoodnow.com
CALL: 707.338.8900
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Presenters:
Roohi Moolla, CEO and Founder of Neighborhoodnow
Ms. Moolla has over 28 years of experience spanning careers in Architecture and Information Technology. As an Architect, Ms. Moolla was involved in a number of large-scale residential and commercial ventures in Toronto, Canada. In the past 15 years, Ms. Moolla has successfully designed, developed and implemented a large number of commercial website and e-commerce solutions for a variety of industries including telecommunications, social networking, construction, and finance as well as websites for organizations in the private and public sector. Ms. Moolla has been involved with a number of software startups in the past 10 years, including the dating site that became Match.com, a proprietary Bid/RFP procurement and subscription system (now publicly traded as Onvia) and a Syndicate Municipal Bond Trading platform. She is currently the Founder and CEO of Neighborhoodnow.com, an online social network connecting people and communities through online event calendars, with over 1.2 million page views per month.
Ms. Moolla holds a Bachelor of Environmental Studies from the University of Manitoba and a Bachelor of Architecture from the University of Arizona, and is a Microsoft Certified Professional. Please visit www.neighborhoodnow.com for additional information about Neighborhoodnow.
Elaine Lucia, CEO and Founder of Girl Friday Virtual Marketing
Ms. Lucia has over 15 years experience as a marketing professional in a broad range of businesses including advertising, women's fashion, gourmet food, entertainment and the wine industry. While V.P. of Marketing at an online travel portal development company, she gained first-hand knowledge as the technologies of internet marketing began to emerge. Soon after, she started Girl Friday Virtual Marketing and began using blogging and other inbound marketing techniques for her own company. Ms. Lucia's combination of online marketing knowledge, design experience and in-depth knowledge of a wide variety online tools has produced websites, blogs and e-commerce sites that act as successful marketing tools for her clients. A specialist in the WordPress blog platform, Ms. Lucia designs, installs and launches blogs and also writes on her clients' sites and for her own business and personal blogs. Ms. Lucia trains businesses on how to effectively manage and maintain their sites, utilize their blogs and social media tools to increase their customer base. Please visit www.e-girlfriday.com to view her portfolio, or request additional work samples, website and blog samples at: info@e-girlfriday.com.
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News & Updates
Thank you for attending the first of our three-workshop series on "How to Navigate the Maze on Online Marketing." Roohi and I really enjoyed getting to know each of you better.
If you have any comments or suggestions on how we can make the workshops more productive for you, or have any questions specific to yesterday's session, please feel free to email either one of us:
elaine@e-girlfriday.com
or
roohi@neighborhoodnow.com
We are in the process of setting up a blog/site where you can go to access more information, follow-ups to classes, and much more, so stay tuned.
Those of you who are continuing on to Workshop II, next Thursday, November 12, we are looking forward to it.
If you have not signed up for the second Workshop and you would like to, click on the Eventbrite link to sign up online, or give us call or email.
Thanks again, and we'll be seeing you again soon!
Elaine Lucia
Roohi Moolla
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